Dear Real Estate Team Leader,

Let me save you some time and money.

If you’re handing your agents a script, a pile of leads, and a vague idea of what to do next, you’re not leading a team.

You’re fueling chaos.

I’ve had the rare chance to look inside the operations of some of the highest-producing real estate teams across North America. You know what separates the teams that grow and stay profitable... from the ones that grow themselves into the ground?

Sales infrastructure. Operational clarity. Agent development that actually sticks. A dashboard that tells the truth, not one that makes you feel good.

Here’s the framework Vikram and I use when we come into a team that’s hit the ceiling — or worse, started slipping backward:

The 4 Real Drivers of Team Growth

1. Traffic That Performs We map your entire lead ecosystem, paid and organic. No more random marketing campaigns or letting your ISAs guess.

2. Systems That Scale If your backend is held together with sticky notes and Slack messages, it’s only a matter of time before it breaks. We build a replicable machine.

3. A Dashboard That Tells You What’s Actually Happening If you can’t pull critical KPIs and financials into a single place, you’re running on vibes — not data. That’s why most teams can’t scale past 8–10 agents without falling apart.

4. Agents Who Don’t Just Talk a Big Game — They Close One We don’t “motivate” agents. We skill them up and hold them accountable. Scripts are training wheels. Results come from repetition and coaching.

Sales KPIs That Matter (and the Ones That Actually Make You Money)

When we install your dashboard, here’s what you’ll see at a glance ... every week, month, quarter, and year:

Seller KPIs:

• Total Dials
• Seller Conversations
• % Conversations to Appointment Set
• Seller Appointments Set
• Show Rate %
• Appointments Met
• Met to Signed Conversion %
• Signed Sellers
• Signed to Under Contract %
• Seller Contracts
• Contract to Closed %
• Seller Closings

Buyer KPIs:

• Total Dials
• Buyer Conversations
• % Conversations to Appointment Set
• Buyer Appointments Set
• Show Rate %
• Appointments Met
• Met to Signed Conversion %
• Signed Buyers
• Signed to Under Contract %
• Buyer Contracts
• Contract to Closed %
• Buyer Closings

These numbers will tell you exactly who’s producing, who’s coasting, and where your money’s leaking.

Financial Dashboard (Your Real Scoreboard)

• Gross Revenue
• Net Profit
• Profit Per Agent
• % Income by Agent

You must know your numbers at a per-agent level.

If you don’t, you’ll never be able to forecast, hire intelligently, or scale with confidence.

And if you’re blindly trusting your bookkeeper or CPA without understanding your own P&L..

You’re playing the most expensive game in real estate: hope.

I learned this the hard way. A few years ago, I had to let go of half my staff, not because of a market crash, not because of lead flow... But because I didn’t know my numbers. And revenue couldn’t keep up with expenses I didn’t track.

That won’t happen to you if we work together.

Sales Team Minimum Standards (These Are Non-Negotiables)

Every agent. Every day.

• 50 Dials
• 7 Conversations
• 5 Appointments Per Week

If your team isn’t hitting these, it’s not a sales problem. It’s a leadership problem.

Bottom line?

You can’t grow what you don’t measure. You can’t lead what you don’t understand. And you can’t scale what breaks every time you add another agent.

This is real business building and it’s reserved for real team leaders only.

If that’s you, let’s talk.

Book an implementation session with our team here: https://funnel.sheridanst.io/tris-game-plan

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