Most real estate emails get ignored because they sound like everyone else. This post shows agents how to flip the script using a simple SLO framework: Story, Lesson, Offer. You will see why stories build trust faster than stats, how to turn everyday moments into memorable marketing and how to write emails that earn replies instead of deletes. If you want homeowners to see you as the obvious choice, this breakdown shows you exactly how to make your emails feel human, valuable and impossible to forget.
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Let me tell you something you already feel but probably haven’t said out loud:
Most real estate emails are trash.
They’re dry. Boring. Robotic.
“Here’s your monthly market update…”
Yawn.
You know what homeowners do with those emails?
Delete.
Unsubscribe.
Forget.
Not because they don’t care about the market.
But because they don’t care about you yet.
And that’s the real problem…
People don’t buy from agents who “educate.”
They buy from agents they trust.
And trust doesn’t come from charts and stats.
It comes from stories.
From honesty.
From you showing up like a human.
There’s a dead-simple framework for doing this.
It’s called:
Story – Lesson – Offer (SLO)
It’s how you write emails that don’t just get read, they get remembered.
STORY:
I was working from Starbucks the other day.
Sat there for 8 hours, laptop open, doing my thing.
Every hour, new people walked in.
Ordered. Sat. Left.
Not once did I see a manager.
But the team behind the counter?
Smooth as silk.
They didn’t miss a beat.
It ran like a machine.
No drama.
No mistakes.
Everyone got what they came for.
LESSON:
That’s what selling a home should feel like.
Effortless. Professional. Profitable.
But most homeowners think they have to do it all themselves...
clean, list, show, negotiate, pray.
That’s like trying to run Starbucks by yourself, one latte at a time.
If you want a Starbucks-style sale (and Starbucks-style profit), you need a process.
OFFER:
If you want to learn more about how we can help you create a Starbucks like experience when selling your home... Reply with the word BARISTA and I will reach out with next steps...
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See the difference?
Tells a story, presents the lesson and then you can make as many offers to book appointments as you want.
We teach that process, and more, inside our TRIS system.
We don’t just give you tips.
We rewire the way you think about marketing.
Want to see how?
Click HERE
And I’ll show you how to turn every email into a trust-building, appointment-booking machine using this exact framework & also show you exactly how we turn these appointments into clients.
Cody & Vikram
:: Founders of Sheridan St.
:: Founders of The TRIS Method
:: Claim Your Free Top Agent Power Pack
:: Uncover Gaps w/ TRIS Hidden Money Compass Score
:: Access The TRIS Training Vault
:: Schedule A Game Plan Session w/ Our Team

What could be better than a knowledgeable, lively group of people who have a passion for what they do and are good at it, too? We have put together an extraordinary team of innovative, committed members who put client success first.