We were at a conference last year.

Big room. Big stage. Big promises.

We were sitting at lunch next to one of the headline speakers.

The kind of guy with the sizzle reel.

The walk-on music.

The perfectly rehearsed slides.

So we asked him a simple question, “How many deals have you actually closed from the strategy you’re teaching today?”

He looked at me.

"Well you know... This is a relationship business"

We replied, "No no, how many closed deals"

To our surprise he said,

“None.”

I thought maybe he misunderstood.

“How many closings?”

“None.”

Zero. Not one. Not even by accident.

And here’s the part that made my jaw tighten. The room was full of agents scribbling notes like he’d just handed down the Ten Commandments of Real Estate.

Let me tell you what’s really going on.

You’re being told to become TikTok famous.
Post three times a day.
Shoot reels.
Build your brand.
Build a website.
Dance.

Point at captions.

Chase views.

Can Instagram work?

Sure.

So can cold calling expireds for 8 hours a day.

But here’s the real question no one wants to ask. How many months of zero income can you survive while you “build momentum”?

Because most agents we talk to cannot convert a warm DM into a sit down appointment.

They cannot convert people already in their database (which all studies have told us that your database converts at at least 6% a year - just not always with you)

Yet they’re being sold 12 to 18 month content strategies.

Or five lead sources when they cannot convert one at a high level.

That’s not strategy.

That’s insanity.

And don’t get me started on cute little acronyms.

LPMAMA. ALM. FORD.

You don’t need a secret decoder ring to interrogate someone about location, price and pre approval so you can ship them off to a lender and lose the client anyway.

You don’t need better scripts.

You don’t need a better website.

You don’t need better social media.

You need to understand how the human brain works.

The second you try to “crush objections”, just wing the conversation or start rattling off canned questions like you’re cross examining a hostile witness, you light up the amygdala, the ancient threat detection system buried deep in the brain.

That little almond shaped cluster does not care about your script, your sales process, or your commission. Its only job is survival.

The moment it senses pressure, loss of control, manipulation, or even subtle social danger, it sounds the alarm.

When that alarm goes off, stress hormones flood the body.

Cortisol rises.

Adrenaline spikes.

Blood flow shifts away from the prefrontal cortex, the part responsible for logic, trust, and decision making, and moves toward the systems built for fight or flight.

In plain English, the smarter part of their brain goes offline.

Now they are not evaluating your offer.

They are evaluating you as a potential threat and you don't even notice this happening because you are caught up in your script or what seems to be a "great conversation", which turns into a follow up.

Because once someone feels threatened, they stop listening, start defending, and look for the nearest exit.

That’s the survival switch.

Trust disappears.

Walls go up.

Now you’re not in the relationship business you say you're in.

You’re in a cage match.

And when prospects go into protection mode, here’s what happens.

They don’t work with you.

They vanish.

They tell you to call them in six months.

They tell you they are waiting for interest rates to drop.

Or worse, they hire someone else.

That’s why we built TRIS.

Trust. Rapport. Influence. Sales.

In that order.

Not hype first.
Not scripts first.
Not pressure first.

It’s a psychology driven process that works with human behavior instead of fighting against it.

It creates NOW business.

Not someday business.

We help agents understand human behavior and build a consistent 24+ deal a year business without buying leads, without selling their soul to Zillow, and without becoming a full time content creator.

Will you have to work?

Yes. Of course.
Studying and understanding human psychology in a sales setting will take work.

But it’s the right work if you want to increase your income.

If you want a system that works with human psychology and is designed to increase your income in the next 90 to 180 days instead of the next 18 months, click here to learn more: https://www.thetrismethod.com/trisnow

We will show you exactly how it works.

‍

Vikram & Cody
:: Founders of The TRIS Method
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